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the story of r:u

March 2, 2010

Four years ago at the University of Florida, three strangers found themselves locked in a dungeon of a room with 15 other students. They were forced to design “space” by cutting and gluing pieces of wood together until their fingers bled and they were over-caffeinated to the point of tremors.  Each semester brought another round of challenges that forced the three to rally around each other. Alas, a classmate partnership turned into a great friendship. Branding ourselves the “rebel grads,” we did what we wanted, when we wanted, and how we wanted–not to be defiant, but because we maintained a clear view on the priorities of life. We liked to say: “While you’re making models, we’re making memories.” That rebel spirit is ultimately what caused us to form this business partnership.

residents:understood started out as a kernel of a thought during the summer of 2009. I was interning at the GSA’s Central Office by day, crashing on an air mattress in Kiera’s living room by night. Kiera was interning for a residential design firm. After just a few weeks of working, we both determined that we wanted to be our own boss, and more importantly, we wanted to be deeply involved in the design process–from the beginning of a project through to the end. Ultimately, the idea was born over a bottle of merlot after a long day of work. The problem was, Jessica was in Orlando. How do we convince her to leave Florida, and join us in DC? We had to have a solid idea.

[to be continued…]

One Comment leave one →
  1. March 4, 2010 4:21 am

    Awesome story guys!!! The best decisions are always made over a bottle of something:)

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